SPIKE STUDIO   -    CO-CREATION

Spike Studio.
Creative freedom.
Built on a proven foundation.

Custom projects require tailored solutions - both technically and creatively. In the Spike Studio, we work with you to develop a unique experience or application based on proven modules for track, drive and controls. This combines creative freedom with a reliable technical foundation.

„Tell us about your location, your audience, your available space and your budget.
Together, we will develop a concept tailored to your requirements."

WHY CO-CREATION WORKS DIFFERENTLY HERE

The experience is new. The technical foundation is proven.

Fully Custom Build

Developing multiple components from scratch

In a fully custom development, key system components must be designed and validated specifically for the project. This increases development effort, project duration and complexity.
Spike Studio

Designing on a proven foundation

Track, drive and control architecture are available as proven platform modules. Together, we develop the elements that make your project unique - from the vehicle and experience design to interaction, multimedia and theming.

"This is what sets a platform configuration apart from a fully custom development:
The individuality lies in the experience. Proven platform technology provides the foundation."

THE STUDIO PROCESS

Four phases from briefing to ride.

Each phase has a clear result, a defined next milestone and shared responsibilities. This keeps you informed and in control throughout the entire process.

01

Briefing

We listen

During an initial meeting, we capture the key requirements: location and topography, available space, target audience, desired experience, capacity, budget range and integration into existing infrastructure. We then evaluate suitable module combinations and identify where additional development may be required.

Result:

A structured requirements profile as the basis for concept development.

Nest milestone:

A shared understanding of the project and approval to begin concept development.

Typical Timeframe:

1-2 weeks

02

Concept development

We design

Vehicle design, track layout, experience design, multimedia and interaction concepts, and capacity analysis are developed using proven track and drive modules. The elements that make the project unique are created specifically for your application, while safety- and availability-related functions remain based on proven modules.

Results:

  • 3D renderings of the vehicle and system

  • animated visualization of the system and experience

  • scaled track layout

  • capacity analysis

  • experience and narrative concept

  • initial investment estimate

Next milestone:

Do we go straight into realization - or is pre-engineering advisable?

For technically demanding projects, we recommend an upstream pre-engineering step for detailed simulation, structural calculation, and definition of the support placement.

Timeframe: 

approx. 2–3 weeks (optional pre-engineering phase: approx. 4 months)

03

Development and prototyping

We develop

Once the project is commissioned, we prepare the project-specific technical documentation and develop the design to manufacturing readiness. For newly developed vehicle types, an early prototype is built in parallel. Its key functions are tested and reviewed together with you, including possible trials on one of our test tracks.

Results:

The project-specific technical documentation and, for newly developed vehicle types, a tested prototype reviewed together with you.

Next milestone:

Prototype approval and release for manufacturing

Timeframe:

Depending on the scope of the project.

The Spike advantage:

You experience the key functions at an early stage and can incorporate adjustments while they are still straightforward to implement - well before manufacturing begins. Your system takes shape step by step using proven, jointly coordinated modules.

04

Manufacturing, installation and lifecycle support

We deliver - and continue to support you

Manufacturing at our facility, on-site installation, commissioning, staff training and final acceptance follow the proven Maurer Rides process. After handover, we continue to support your system with service, maintenance and further development throughout its lifecycle.

Result:

An accepted, operational system and a lifecycle plan covering maintenance and potential future developments.

Next milestone:

Final acceptance and operational handover.

Timeframe:

Depending on the size and scope of the project.

START A PROJECT

Tell us about your idea

Send us a brief description of your project. We will contact you within two business days to discuss the next steps and arrange an initial briefing. Your inquiry will, of course, be treated confidentially.

START A PROJECT IN THE SPIKE STUDIO